Digital and Social Media Director (Spanish)

Summary

This position is located in the Office of Cuba Broadcasting (OCB), U.S. Agency for Global Media (USAGM). Incumbent serves as Digital Media and Social Strategy Division Director and is responsible for defining and delivering OCB's overall digital strategy; supervising Digital Media and Social Strategy Division personnel; and ensuring that news coverage is carefully selected, sourced, accurate, politically sensitive, and meets the needs of the target Cuban audience.

Duties

As the Digital and Social Media Director, you will be responsible for duties to include, but not limited to: Oversee and manage OCB's digital and social media strategy and the development and distribution of digital content, including: Oversee and participate in the development and delivery of strategic digital deliverables, including research, analytics, audience profiling, and strategies for use of digital products across OCB. Coordinate with the Central News Director for content development and overall programming strategies. Champion the use of modern technology development and management approaches drawing heavily upon best practices from the consumer digital industry such as open source and agile development processes. Create custom audience development strategies to ensure continued growth across digital platforms. This encompasses editorial planning, organic and paid campaigns, and technology recommendations to help journalists reach and expand audiences. Monitor digital markets worldwide and keeps up to date on trends and developments. Create a metrics-driven culture and workflow for digital media within OCB. Guide a staff of journalists, social media and technical staff, creating content for the web and social media platforms. Assign and provide editorial direction on story leads for the production of stories and investigative reports on various topics covered on the website and other digital platforms, suggesting topics to be emphasized, covered in-depth, supplemented with pictures, graphs, or links to related information, and similar improvements and enhancements and innovations to increase the effectiveness of martinoticias.com and proposes new projects to make the digital assets more competitive. Areas of innovation may include web news presentation, accessibility, comprehensiveness, interaction with other sections of the site, and interactivity with website visitors. Interactivity includes email exchanges, crowd sourcing, chat, blogging, and other evolving, web-specific forms of engagement. Ensure that news coverage is complete, balanced, and appropriate for targeted Cuban audience. Apply recognized journalistic standards and practices, to include the VOA/OCB Standards and Best Practices Guide, and ensure that copyright restrictions are respected on all OCB digital platforms. Stay up-to-date on the kind of digital tools that 24/7 newsrooms use to reach and engage with audiences on web, social media, chat apps, newsletters, and other digital platforms. Supervise a team of eight to 15 editors, journalists, broadcasters, and assigned contractors in the Digital Media and Social Strategy Division through subordinate supervisors:

Qualifications

Screen out factor: Applicant must have fluency in both English and Spanish languages that enables you to speak, read, write, report, and translate in both languages and that includes knowledge of Cuban idioms and colloquialisms. Specialized Experience: Applicants must have a minimum of one year of specialized experience at a level of difficulty and responsibility comparable to the GS-13 or comparable pay band in the Federal service or equivalent experience in the private sector. Specialized Experience is experience that has equipped the applicant with the knowledge, skills and abilities to successfully perform the duties of the position and includes all of the following: - Leading and managing the activities of a professional journalistic and/or broadcasting staff, supporting print, digital, and social media, including experience as a supervisor, team leader, project leader, or equivalent. - Major mass media journalism, broadcasting, and/or reporting experience that demonstrates a knowledge of Cuba its history, economics, culture, socio-political development, and the full range of journalistic skills to select materials, tone, and style that will be most appealing to this audience. - Experience that demonstrates the ability to use social media as a tool in reporting the news, expanding audience engagement, and promoting the organization and its programming content.

Evaluations

Once your application package has been received, a review of your qualifications will be made to ensure you meet the job requirements and competencies required for this position. Competencies: - Creativity and Innovation - Journalism - Managing Human Resources - Social Media - Target Area - Written Communications Possession of competencies must be addressed in a resume and/or cover letter. To determine if you are qualified for this job, a review of your resume and supporting documentation will be made and compared against your responses to the occupational questionnaire. The numeric rating you receive is based on your responses to the questionnaire. If, after reviewing your resume and or supporting documentation, a determination is made that you have inflated your qualifications and or experience, your score can and will be adjusted to more accurately reflect your qualifications. Please follow all instructions carefully. Errors or omissions may affect your rating. You will be placed in one of three rating categories: - Qualified Category-Applicants possessing experience that meets the minimum qualifications of the position, a numeric rating below 79. - Well Qualified Category-Applicants possessing experience that exceeds the minimum qualifications of the position, a numeric rating of 80-89. - Best Qualified Category-Applicants possessing experience that substantially exceeds the minimum qualifications of the position, a numeric rating of 90 and above.

How to apply You are encouraged to apply online. Applying online will allow you to review and track the status of your application. If you cannot complete the Application Package online, please contact the Human Resource Specialist listed in this vacancy announcement. - To apply for this position, you must complete the occupational questionnaire and submit the documentation specified in the Required Documents and any appropriate Accepted Documents. - To begin, click Apply in the announcement; then, choose to create a new USAJOBS account or Sign-in into your existing account. - Follow the prompts to select your resume and/or other supporting documents to be included with your application package. - You will have the opportunity to upload additional documents to include in your application before submitting it. Your uploaded documents may take several hours to clear the virus scan process. - Click the following link to pre-view and print the occupational questionnaire - After completing the questionnaire and uploading appropriate documents, click the Submit Application to submit your application package. - It is applicant's responsibility to verify that information entered in the profile is accurate and all required documents are uploaded and submitted before 11:59 PM (EST) on 04/24/2023 of the announcement to receive consideration. - Human Resources will not modify or change any part of your application. If a document is not in legible format, applicant will not be able to view it in Application Manager which means applicant must again upload the documentation to the system by the closing date of this announcement. - To verify your application is complete, log into your USAJOBS account. The page will display the positions for which you've applied as well as the status of each application. - To return to an incomplete application, log into your USAJOBS account and click on the plus sign (+) next to the job title to expand information about the job. Next click on Update Application to complete the application process. - Note: Submission of a resume alone IS NOT a complete application. This position requires the completion of additional forms and/or supplemental materials as described previously. Please carefully review the complete job announcement, including the Required Documents, Other Information, and How to Apply sections of the announcement. - Application packages will NOT be accepted via mail or e-mail. All resumes/applications received at the addresses listed in the Contact Information or Agency Information will be destroyed and will not be considered for this vacancy announcement.

Other information 1. If you are a male applicant who was born after 12/31/59 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency. For Military Selective Service Act requirement information, please visit https://www.sss.gov. Selective Service 2. Your application to this vacancy announcement will only allow consideration for this announcement. We cannot electronically or manually move your application to corresponding announcements if applicable. 3. Additional vacancies not reflected in the announcement that occur after the opening date of the vacancy announcement for position(s) identical (same grade, series and title) to the original vacancy may be filled from the selection certificate during the validity of the certificate.